September 25th, 2018
Looking to take your business to the next level? If you are looking for more revenue in your business, consider adding medical aesthetics procedures. With a large aging population, more disposable income and an increase in our importance on appearance, adding medical aesthetics procedures makes sense.
The key to any business success, including expanding your practice, is having clinical expertise and to cross-market your medical aesthetic treatments to your regular patient base.
Don’t think that you must open a separate aesthetic practice or medical spa. The costs associated with opening another location can be staggering, since they will include substantial construction costs, additional equipment, not to mention the issues with managing staff at a different location. You should first consider expanding your existing practice with the most common aesthetic medical procedures, if, after several months of operating successfully; you can then start planning your expansion if you are so inclined.
The nice thing about offering medical aesthetic procedures is that in most states you do not have to do the actual procedures yourself, you can hire an aesthetician, RN, PA, or NP to do them. This allows that part of your practice to generate revenue whether you are there or not.