Once considered an expensive luxury, Botox, dermal fillers and other medical aesthetic procedures have become much more commonplace. Medical aesthetics is one of the most lucrative business opportunities for nurse practitioners today. In fact, only about 10% to 15% of the current demand for medical aesthetic services is being met, meaning that entrepreneurial practitioners can build fulfilling and profitable practices in this specialty.
The benefits of adding medical aesthetics to a practice are numerous. Medical aesthetics set the tone for a more positive work environment because you are treating healthy patients who want to look as good as they feel. The baby boomer population between the ages of 51 and 64 is driving this market. Every 8 seconds, someone turns 50, and the buying power of this age group is projected to continuously increase.
One of the sociological forces fueling interest in medical aesthetics is workforce competition. As baby boomers age, they will work longer alongside the younger population. To stay competitive, they are demanding to feel and look better. In addition, medical aesthetics treatments are much less expensive than plastic surgery. The procedures produce minimal pain and less downtime than plastic surgery and patients tend to be happier with their appearance after medical aesthetics.
Learning how to effectively perform medical aesthetics procedures will enhance your practice, increase your income and provide widespread patient satisfaction. For more information on courses, contact Aesthetic Mentor.